FIELD NOTE · UB Leagues
Use a short end-of-season review to improve the next one
The best retention question is often about a specific part of the experience.
Ask about what can be changed
Instead of only asking whether someone enjoyed the season, ask what worked about the schedule, communication, length, and signup process. Keep participation voluntary and distinguish an anonymous suggestion from a request for follow-up. Do not promise anonymity if your form or software links responses to identities.
Count responses honestly
If 16 of 40 participants respond and 12 say they intend to return, report 12 positive responses out of 16 respondents—not a 75% renewal rate for the whole league. Intent is also different from an actual registration. Note the survey dates and response count so the next organizer can interpret the result.
Choose one or two improvements
Summarize comments into themes, checking that a repeated comment is not the same issue copied several times. Consider what the league and center can realistically change. A clearer reminder schedule may be achievable immediately; a different night or price may require a new agreement. Publish only changes that are confirmed.
Close the loop before recruiting again
Tell participants what was learned and what the next step will be. Offer a separate opt-in for information about the next season. When registration opens, compare confirmed returning players with the prior participating roster using a consistent definition. Better records make it possible to distinguish a communication problem from an unavoidable schedule change.
Prepared with AI assistance. Examples are constructed for explanation, not reported customer results. Corrections are welcome through the contact page.
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